SEO press releases are a key way to bring attention to your brand by supplying news items to your intended audience. Today’s virtual variation on the press release of old will have a much longer shelf life, effectively bringing attention to your company’s products or services for months to come. The biggest incentive to consider press release optimization is the boon of having the giants of internet search, namely Google, pick up your item to be displayed to a vast, worldwide audience.

What Is Press Release Optimization?

When planning out your approach for SEO press releases, you have to keep two separate audiences in mind, gearing your content to appease the search engine spider while also intriguing the users. A person will appreciate your content if it’s actually interesting and well-written. The bots who come to your page aren’t quite so discerning when it comes to quality – they’re instead looking for information that informs them about your news item’s relevancy to a particular subject. The trick to press release optimization involves repeatedly leaving in cues for the spiders while maintaining a high level of content quality and readability for your audience.

How Press Release Optimization Works

Virtually all facets of a press release should contain relevant keywords, common search terms queried by search engine users. For anyone who is looking into SEO press releases, it’s highly imperative that you take the time to do keyword research with a proven utility like the Google AdWords Keyword Tool. While written content is of paramount importance in SEO press releases, you shouldn’t hesitate to dress up your news piece. When you include images or video, the titles and “alt text” of these elements provide more fertile soil for you to plant your keywords.

Putting out Your Press Release

Lastly, you should incorporate a few links – pointing both to your index page and deeper into your site. These should be dressed with anchor text that contains — surprise, surpise! – keywords. While you want to take advantage of every SEO opportunity a press release can provide, you do have to exercise some moderation and not go overboard with keyword stuffing. For the do-it-yourself-types, you’ll want to track down a keyword metric tool that will help you determine the proper term percentage average. If you decide you simply don’t have the time to put this much effort into your press releases, a professional SEO company that staffs content writers can produce a product geared to get you noticed in no time.