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You can now submit various content types to Google via a single multimedia XML sitemap, a recent move that’s sure to be chalked up as another brilliant stroke on the part of the bona fide search engine baron. Google continues to stay on top of the search engine industry by continually refining and re-inventing it; thus, it’s not surprising that the company has made several upgrades to its own XML sitemap protocol in the past year or two that incorporates various types of multimedia, creating fertile grounds for those who are savvy in the search marketing industry to reap SERP rankings by plying sound Google sitemap SEO.
XML Sitemap? What’s That?
XML sitemaps were first introduced to the web scene in 2005 as a means to help webmasters around the world act as a virtual pied piper, guiding search engine spiders through their available pages to be crawled and indexed accordingly. Not long after this advent, Google created a standard joint protocol for sitemaps, and marketers have sought ever since to perfect their Google sitemap SEO efforts in order to squeeze as much SERP nectar from the search engine gods as possible.
Submitting Various Content Types at Once
We all know that Google has embraced “universal search,” which encompasses search results that offer all manner of content types – images, news, maps, and more. To compliment this shift in online search paradigm, specialized sitemaps were designed, each tailored around a specific content type – and just recently – a new kind XML of sitemap has been announced that will allow various content types to be submitted within a single file.
Now webmasters shouldn’t worry too much about broad changes — this new innovation doesn’t exactly force us to re-learn everything we thought we knew about Google sitemap SEO, because the new sitemap is still setup similarly to the old standard, but you can now add multiple URLs that point to unique content types, which will be individually displayed in webmaster tools upon submission.
What these changes do ultimately entail is a professional SEO company, that can potently optimize a website from top to bottom, will be able to better ensure that the search engine spiders will take notice, leading to faster ranking results for clients. Has your SEO strategy adapted to encompass multimedia sitemaps yet?