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Domain Holdings is the world’s leading provider of next-generation digital marketing solutions. Based in Delray Beach, Florida, Domain Holdings was founded by a group of leading Internet marketing experts in 2008. The company’s founder and CEO, John Ferber, is Co-Founder of the world’s largest interactive advertising agency, Advertising.com. Ad.com was acquired in 2004 by AOL Time Warner for $495 million and currently has a book value of near $10 billion. Our award-winning, distinguished management team represents over 50 years of combined experience from such industry-defining organizations as Advertising.com, Google, Tribune, Adchemy and Burst Media. This team provides consultative services that are truly unmatched in the interactive industry, and is comprised of experts in all aspects of online marketing – including search, display, video, behavioral, affiliate – and more. The experts at the core of our SEO Company are proven strategists across a full-spectrum of industries including hospitality, auto, entertainment, financial services, travel, retail, CPG, etc.
As a leading SEO Company, Domain Holdings is dedicated to helping companies maximize their digital footprint through a combination of expertise, technology and innovation. From our Paid Search Marketing techniques to our proprietary Video Search Engine Optimization (VSEO) technology, we work with the industry’s most complete suite of solutions and proven team of experts to maximize your overall online exposure.
Domain Holdings began integrating SEO into our service offerings in early 2009. By becoming a full-fledge SEO Company, we have found overwhelming success, and SEO is now a major proponent of Domain Holdings’ services menu and the service most sought-after by our clients, which include a range of local and national businesses, both babies and big brands in the online marketplace. Read on to discover why Domain Holdings’ SEO Company services are the solution to boost your rankings, convert traffic and increase your ROI.
An accomplished SEO Company, Domain Holdings adheres to the Best Practices in the Internet marketing industry. Our team is comprised of detail-oriented, dedicated individuals with the knowledge and experience to identify, troubleshoot and implement the steps necessary to prepare your site to rise to the top.
Our process begins with the root of all online inquiries: the Keyword.
Whether you’re looking for preliminary analysis or ready to sign the dotted line, the Domain Holdings process always begins with keyword research. A seemingly simple concept, the scope of research involved in selecting keywords is often underestimated by a substandard SEO Company. The right keyword boosts time on site, increases pages viewed and leads to more conversions. The wrong keyword can get you nowhere, wondering why your site isn’t getting results.
Your competition is key – you can set up shop for just about any product, but if you’re selling coffee, you don’t want to build your empire between Starbucks and Dunkin’ Donuts! Analyzing your competition is an important part of the process for an SEO Company, allowing us to identify how much work is required to reach a desirable spot in the SERPs (search engine results pages). This can have an effect on the keywords you select, the features offered on your site, the speed in which you gain rankings, and more.
Where does your site stand? The position of your site in the SERPs is the ultimate traffic factor, and a professional SEO Company can attain the top rankings for your website. 79% of organic searchers click on the first 3 results in Google – fewer click below these first results, and fewer still to subsequent pages. More likely, the searcher will enter a new query to find more accurate results. Before beginning your campaign, Domain Holdings analyzes your current rankings in order to identify what keywords you are already receiving traffic from, so we – as an SEO Company — can build our strategy without sabotaging the hard work you’ve already achieved!
There are a number of factors that an SEO Company can address that make a page search-engine friendly. Domain Holdings gets personal by giving your site a full analysis and determining the strong and weak points for SEO. We will analyze your content, design, sitemaps and usability, metadata and coding, as well as other factors to determine the scope of work needed for a proper campaign. This can range due to a number of factors including site age, number of pages, CMS and quality of content.
Our process continues with the cornerstone of online success: the Website.
Behind the Scenes: How an SEO Company gets your site ready for the search engines
A seasoned SEO Company like Domain Holdings knows that on-site optimization is an ongoing process. In order to get insight into the inner workings of your website, we will setup Google Analytics and Webmaster Tools for all 3 major search engines. If you already have access to these tools, you can share your information with us. If you have no idea what analytics are, no worries – we’re an SEO Company that believes in transparency; we’ll setup a free email address, so your team has access to this exciting traffic information all the time!
Search engines are getting smarter, and that means spam has no chance in the future of SEO. Purely having pages and pages of content isn’t enough anymore – Your site needs fresh, interesting and original content prepared on a frequent, consistent basis by an SEO Company to keep rankings rising, readers engaged and visitors on the page! Before preparing any new content for your site, Domain Holdings will determine if your site might be flying a red flag and plan accordingly.
Websites have quite a few elements that enable them to give instructions to the search engine. These include your XML sitemap, Robots.txt file and metadata. Depending on your site analysis, we will optimize these files and provide keyword-targeted suggestions to improve metadata for each page on your site.
Some websites just weren’t built for search engine optimization – But that doesn’t stop a resourceful and determined SEO Company like Domain Holdings! Sometimes a site has a little extra code. Sometimes it’s too much flash or a stubborn CMS. We’ll uncover the hidden obstacles to your site’s rankings and provide the best solutions to hurdle them.
Usability: Getting your site ready to please the people
If you went to a shopping mall and couldn’t find a map, wouldn’t you wonder what there was to offer? Whether your website is a storefront, lead generator or information provider, the HTML sitemap shows your visitors how to navigate. This is an important element to include and optimize and can be implemented by our SEO Company, for Internet users are multiplying and intensifying their skills. A clean navigation in your sitemap caters to the “find it or move on” mentality of the modern day information seeker.
There’s an idiom in the SEO industry (and beyond), it goes like this: CONTENT IS KING
And it has reigned… Both search engines and visitors alike are loyal subjects and insatiable for a fresh battle for the throne. The best sites create content that keeps visitors coming back. The best SEO Company generates content that is optimized for search engines inconspicuously. Domain Holdings has the solutions to get your site ready for the battle royal.
You’ve worked hard at filling your website’s pages – as an SEO Company, we’re not here to overhaul your message. We’ll determine which keywords fit your pages best and work the keyword in where it counts, keeping your language natural and your message intact.
You can only rank for keywords when you have the content – An effective SEO Company like Domain Holdings makes it happen by mapping out the content that needs to be written to reach your keyword goals. We’ll analyze your content to determine your voice and message, and collaborate with you to decide what type of content suits your site best. As our SEO Company staffs effective, detail-oriented writers, we’ll then prepare fully optimized content accompanied with metadata, internal links and basic HTML.
Our process continues with the necessity in SEO: the Links.
The importance of this single factor can be summed up in a single statement: Optimizing your site will only get you so far – without links first page results are virtually impossible.
Links have been the long-time “voting system” for search engine results. The logic works like this: if a site is a worthwhile reference, other sites will want to share it with their readers. Thus, links became valuable. Another factor, PageRank, assigns sites a value between 0 and 10. The higher a site’s PageRank, the more authority is assigned by the search engine. Links from higher authority sites are the most valuable.
As an SEO Company, Domain Holdings goes the extra mile by utilizing a variety of techniques to find relevant one-way links to your site. From blogs to news forums, social media sites to similar service providers, we’ll build keyword targeted links on your behalf to help boost PageRank, improve keyword rankings and increase exposure.
An SEO Company with insight will recognize the importance of directories, which are an excellent way to gain exposure and links. Several high quality directories such as dMoz and Yahoo! Directory can boost your favor in search engines’ eyes because of the authority of these long-trusted sites.
Other directories are useful because of their traffic, audience or both. Some general directories are relied upon by many, or help you gain exposure, because they rank highly in the search engines. Niche and local directories have a targeted audience and can lead to higher quality traffic. Our SEO Company services also entail obtaining listings for your site across a broad range of online directories to boost your rankings and brand-awareness.
Our process is ongoing – there’s no limit to the success you can enjoy online!
We’ll adjust your content creation schedule and link building efforts according to the keywords you are ranking for. This enables your organic rankings to rise naturally and simultaneously. Sometimes keywords bring lots of traffic but don’t bring the desired effect. Sometimes the landscape proves too competitive. By analyzing your rankings and analytics on a regular basis, our SEO Company can work with you to find the keywords that make your online presence profitable.
Through analytics and webmaster tools, the preferred tools of the trade for an SEO Company, Domain Holdings can get insight into possible issues that hinder SEO, review traffic patterns, and track milestones and conversions. This visibility allows our team to improve your campaign. By maximizing the assets that are earning the most traffic and adjusting the poorly performing content, you can get more out of the pages you already rely on.
Enjoy the benefits of raised rankings – and know that the sky is no limit. A professional SEO Company can have your website ruling the search engine rankings, but SEO is a process, not an overnight sensation, though the options in keywords are endless. Once you’ve gained a presence for a handful of keywords, you’ll build momentum and relevance in your market to help you rank for the keyword selections in your next campaign. So get started today by requesting a Domain Holdings SEO Proposal for your site!