Domain Holdings Q4 Report 2015

Total Sales for 2015 Domain Holdings had a strong Q4 2015. The results of our continuing efforts to develop a strong foundation for the Domain Holdings and Flippa families in Q3 have continued to gain momentum into Q4, resulting in higher sales and more robust numbers than Q3 and Q2. As always, we will continue to develop ourselves internally to ensure continued growth and client satisfaction.

Q4 Highlights and Sales Summary Include:

  • Total Sales: $6,358,902
  • Average Weekly Sales: $489,146
  • Average Sales Price (ASP): $105,982

Sales Summary Q3 vs Q4:

Domain Holdings experienced growth across the board for Q4 2015. Our experienced brokerage team generated $1.82M more (40% increase) in sales in Q4 than in Q3. Our overall average sales price is up from $57,424 to $105,982, and our average sales per week increased by 40% from Q3 to Q4, surpassing $485,000.

ASP for Q4 2015 The overall average sales price (ASP) for domains in Q4 was $105,982, an increase of 84% from Q3. Although ASP fluctuates from quarter to quarter, Domain Holdings has seen continued growth in the overall ASP throughout the fiscal year, making Q4 among our highest numbers in the last eight quarters.

In Q4, The United States and China continue to be the two largest markets for Domain Holdings, accounting for 86% of total sales. Sales to the Chinese market increased from Q3, due their interest in domain names of up to 4L or 3N.

Buyers by Extension

Buyer Extension in Q4 2015The .com domain continues to remain the market leader, accounting for 86% of our sales in Q4. However, interest in gTLDs continue to grow and constitute a larger part of our business. Certain gTLDs, such as .io are especially in demand, as they are very popular in the tech and startup sectors.

Looking ahead…

Overall, Q4 was a success and an amazing end to a big year. Flippa’s acquisition of Domain Holdings has allowed us to build a solid foundation for future growth. We have increased our sales through our continued dedication to our existing clients (buy requests), secured more inventory, generated new relationships, matured pipelines, and launching new outbound marketing campaigns.  In addition, Domain Holdings has expanded our team in size, function and experience in 2015. Our increased head count has allowed us to expand our service offerings, helping us to fulfill the needs of our existing clients, as well as the demands of a constantly growing client base.

Please check out an article written by Michelle Miller who sat down with Mark Daniel, our Senior Domain Broker, as we gain insight into the journey which led him to where he is today as one of the top brokers in the industry. In this article, Mark brings us into his domain – life before Domain Holdings, his approach, and his keys to success.

We are excited for what 2016 has in store! Thank you for reading!


The Domain Holdings Team