Domain Holdings Q4 and Annual Report 2014


Domain Holdings is extremely proud to announce our combined Q4 and Annual 2014 report with our Q4 ending strong with $8,086,642 in total domain name sales. Over the last year our team has proven to be a global leader in premium domain name sales representing a wealth of great domains including:

[table “5” not found /]

Some of the main highlights from Q4 include:

  • $622,049 Average Weekly Sales
  • $26,323 Average Domain Sales.
  • 72.38% of ALL Sales End Users **

** Does not include managed auction sales where the buyer was unknown.

Quarter over Quarter Sales

2014 was a very exciting year for us. We ended the year with almost two $10 Million quarters and showed consistent growth every quarter in terms of units. Domain Holdings also ended the year with a much higher quality of exclusive inventory for sale including many owned by corporate clients never listed for sale before.



Average Domain Sale by Quarter

In Q2 we started reporting our Average Domain Sale by discounting the top 5 and bottom 5 sales.  As you can see by the chart below we had a very consistent average weekly sales range over the next 3 quarters.


Average Weekly Sales

In 2014 Domain Holdings managed to increased our average weekly sales by well over 100%. We started the year with $263,016 in average weekly sales in Q1 and ended with $622,049 in Q4. The quarters in between were closer to $800,000 per week.


Buyers by Country

The largest 2 markets for Domain Holdings continues to be USA and China. We have seen a continued strong interest in numeric and domains from the China market during Q4 but also a smaller supply at wholesale prices compared to what was available in Q2 and Q3. What is interesting is the China market interest has expanded greatly to premium .com’s using a wide set of criteria and huge industry end user sales like (reportedly sold to for $17,000,000 from Vodaphone) continue to drive heavy interest from the Chinese market.


What Domains Sell?

.Com’s are still the strongest segment of the domain name market and we really do not expect this number to change much any time soon. However, we do see more GTLD’s selling, premium .CO’s and strong country code domains. In Q4 our sales were comprised of:






Long tail domains or short domains? 77% of our sales in Q4 were 10 characters or less.


2014 Overall was an amazing year for Domain Holdings and we expect 2015 to be even bigger. So far this year we have secured many amazing names under exclusivity including, and the ultra exclusive

Our predictions for 2015 include:

  • Greater investment from China for premium domains with a slow down in sales due to scarce inventory. ( values are expected to increase, just the number of sales will be much lower due to a possible holding position by many current owners.)
  • Higher number of Private Premium Sales reported
  • Continued higher aftermarket sales for the New GTLD’s
  • Further tightening of quality standards for defining a premium domain name.
  • Higher values for premium one word .org’s

Overall we are very bullish on 2015 and the future of domain name values in general.

We look forward to sharing this data every quarter and hope to see you this year!


Alan Signature

Managing Director – Will This Auction Set a Record for 2015?

If you have been following the domain market last year, you might recall how the domain sale that took the number 1 spot  as the most expensive acquisition of 2015 was, purchased by the Internet Giant GMO from the Japanese car maker Nissan, for an hefty $6,784,000 (800,000,000 YEN).

The interesting part was that when the news came out, to most of us single letter .com domain names were something unheard of, and not without a reason – there are only 3 single letter .com domain names in the world and it does not look like they are going to be available for sale anytime soon: is owned by eBay and is owned by CenturyLink.

But, it is with great pleasure that today we would like to announce that one of our trusted partners, Heritage Auctions, is releasing on the market a domain just as a unique that has the potential to take the number one spot for the 2015 domain chart:


We all know that 8 is considered the luckiest number in China. This is because the word for “eight” (八 Pinyin: bā) sounds similar to the word which means “prosper” or “wealth” (發 – short for “發財”, Pinyin: fā). There is also a visual resemblance between two digits, “88”, and 囍, the “shuāng xĭ” (“double joy”), a popular decorative design composed of two stylized characters 喜 (“xĭ” meaning “joy” or “happiness”). The number 8 is viewed as such an auspicious number that even being assigned a number with several eights is considered very lucky.

This belief has caused some curious consequences:

  • The domain (that’s right, five consecutive “8”) sold for $245,000.
  • Most airlines, including United Airlines, KLM, Air Canada, Cathay Pacific and Singapore airlines reserve their flight numbers starting with 8 for flights to Asian destinations, especially China and Korea.
  • A telephone number with all digits being 8 was sold for USD $270,723 in Chengdu, China.
  • One of the largest casino and poker operators in the world, 888 Holdings, is branding under the domain
  • The opening ceremony of the Summer Olympics in Beijing began on 8/8/08 at 8 seconds and 8 minutes past 8 pm local time (UTC+08).
  • A man in Hangzhou offered to sell his license plate reading A88888 for RMB 1.12 million (roughly $164,000 USD).
  • The Petronas Twin Towers in Malaysia have 88 Floors each.
  • I wrote an article about how I had to pay more for a mobile sim card in China because my phone number had 3 consecutive 8s. Even this bullet point list has only 8 items 🙂

You might say at this point: I get that, but .co does not compare in value to the .com. Well, that is a fair point. The common objection we hear about .co domains, is that, while they are well received and accepted in the start-up community, once the company branding with a .co actually reaches global scale, it necessarily needs to purchase the .com extension to avoid losing traffic to someone else. That usually comes at the cost of an hefty amount, just because it is easy for the seller to understand that they are in front of a motivated buyer.

But is one of the few exceptions where it is not needed to protect your brand, because is not available for registration (or purchase) since it has been reserved by IANA. .co is the only short, global, recognizable extension for anyone looking to brand under the number 8:

This is why is not uncommon for big corporations to have secured single letter .co domains for large amounts. Other companies that are proud owners of single letter .co domains are:

  • Google
  • Amazon
  • Twitter
  • GoDaddy
  • Overstock (purchased for $350,000 in 2010)

Think about having a globally recognized brand with only 3 characters, that can be easily identified in the West while at the same time having the best possible meaning in China. How much more well disposed would be the internet users to join a network, shopping on a e-commerce or simply buying services provided by How can that affect the revenues, the brand value of your company and your likelihood of raising funds globally?

If you are interested in unique domains or are just thinking about launching the next truly recognizable global brand, we invite you to participate at the auction. You can access the auction here – the allotted time for internet bids is until Sunday.